Just a few months after producing the multi-platinum “Rack City”, SONGS writer DJ Mustard produced the new 2 Chainz single, “I’m Different”. The track – which is currently the top-gaining song on Rhythmic and Urban radio – is the new single off 2 Chainz album, Based on a T.R.U. Story.
Bound to build more buzz around the track, 2 Chainz and “I’m Different” are featured in a new Champs Sports campaign for the Adidas adicolor (customizable sneaker) collection.
The campaign includes two spots (see one below!) and a digital game featuring an 8-bit 2 Chainz. Click to check that out.